Rest in Yves.
An identity can make or break you, & in this case re-branding can just break...hearts. Not too long ago the fashion house formerly known as Yves Saint Laurent announced a re-branding that would stir up a huge fashion controversy among fans who still got love Yves. I will not lie and say I did not mind it, because in a way it shattered the whole graphic history of those three iconic letters. Although the design recalls back to the brand's old design in 1966 when the ready-to-wear line was launched as Saint Laurent Rive Gauche, how could they just forget the man in the sky, Yves Saint Laurent? Will Chanel soon loose a 'C'? Will Louis Vuitton have to change their monograms? Is the world ending?
You can find me forever holding on tight to the beautiful gold colored YSL lipstick tubes that I own. You'll never catch me.
|Ain't Laurent Without Yves Sweater & Tee|
So alas, the Internet does bring wonders. Just recently a charming yet mysterious Big Cartel shop known as http://yves.bigcartel.com/ put up these babies. Not only was I impressed, I was relieved, and then I bought one. Whoever is running this little parody sure has a talent for copy-writing. With the ginormous trend of fashion parodies going on, some you can find here, I imagine to see these taking over blogs & street style all over.
Yves, come back and settle this? Or can we commission Anna Del Russo to raindance so you can send us a real 'Fashion Shower' as a signal?